CORPORATIONS: The Get-Up-Early Man

To "the man of distinction" and ''the thinking man," U.S. TViewers last week could add a brand-new advertising character: "the Massey-Ferguson kind of a man." As the first farm-equipment manufacturer to launch a network TV campaign, Toronto's Massey-Ferguson Ltd.. the world's largest maker of tractors and self-propelled combines, described their man as "a special kind of man; he's a doer, not a talker. He's a get-up-early, keep-'em-rolling kind of man."

Though the ads were pitched at the farmer's ego. Massey-Ferguson did not have far to look for the real prototype of the man it described: Massey President Albert A. Thornbrough,...