Magazine content is available exclusively for TIME subscribers.Radio: Jack for Jackie
Chortled TV Comic Jackie Gleason last week: "I feel like a guy who never went to church very often who's suddenly been made a cardinal." Gleason's new eminence came as a double helping: his hour-long Saturday night show on CBS was newly rated No. 1 on three major research systems, and he was hitched to one of the biggest TV contracts in history.
The Buick Division of General Motors, currently sponsoring Milton Berle on NBC, announced that it had signed Gleason to a $7,000,000 contract to begin on CBS next season, with an option after two years for a third year at...
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