Magazine content is available exclusively for TIME subscribers.TEXTILES: Selling the Stretch
As the fall selling season opened this week, the biggest news among retailers is s-t-r-e-t-c-h yarn, a yarn about as elastic as rubber. Tried out for men's socks with hardly a whisper of publicity three years ago, and even opposed by many retailers, the longwearing elastic-stretch socks developed their own customers. They captured nearly 70% of the market in New York City and 25% across the nation, sent textile men scrambling to turn out dozens of new stretch-yarn products.
In both Northern and Southern knitting mills, looms are now weaving stretch yarn...
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