Magazine content is available exclusively for TIME subscribers.Television: The Voice of 30 Years
Thirty years ago, Rubber Baron Harvey Firestone made an agonizing reappraisal of his business, reached a decision: for the first time since he founded the Firestone Tire & Rubber Co. in 1900, he would have to make a low-cost tire. The best way to sell it and still uphold the firm's reputation for quality was with an institutional-type show of good music—which his wife Idabelle adored. So on Monday night, Dec. 3, 1928, The Voice of Firestone crackled out over 41 stations of the NBC network, between Physical Culture Prince and The A. & P. Gypsies. Unlike its sister shows and...
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