The Voice of 30 Years

Monday, Dec. 16, 1957

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Although the Firestones have spent $40 million on the show since it began, they have taken great pains to convince the public that Voice is not their private property. Occasionally a Firestone will comment on a show, but, says McGinness, "they never do or say anything before it goes on." And although Voice has probably sold a lot of low-priced and quality tires (and in its TV version is expanding its sales pitch), it has also gone a long way toward realizing Harvey Sr.'s "hope and desire" that The Voice of Firestone "become a source of pleasure . . . and that your enjoyment may bring us closer together and leave you with a kindly feeling toward the organization that is so happy to serve you.''

^{* In 1948 Voice became the first commercial musical simulcast
(radio and TV), last summer discontinued its radio portion because "we
could get more for our money on TV."}