Magazine content is available exclusively for TIME subscribers.Show Business: Moses & the Money Changers
Keeping a stiff upper face, CBS's Ed Sullivan read the advance publicity for Hedda Hopper's Hollywood, the NBC show he will have to buck next Sunday. Columnist Hedda's guest list claimed more than 20 star names, including Gary Cooper, Harold Lloyd, Mickey Rooney, Joan
Crawford, Bette Davis and Charlton Heston. Having just paid Ben-Hur's Heston $10,000 for an appearance on the Ed Sullivan Show, Sullivan made some discreet phone calls to see what kind of a price Hedda was paying. Answer: $210, the minimum union pay scale for an "interview" appearance.
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