Magazine content is available exclusively for TIME subscribers.The Press: Read Before Printing
Out of the balmy Los Angeles night into the offices of the Times (circ. 496,337) stepped a mysterious visitor. To the man behind the desk he exhibited the engraving of a full-page ad: Would the paper run it in its Christmas issue next day? The visitor produced $2,500 in cash, and the Times took the money and the ad. Soon the visitor's full-page message was rolling by the thousands off the Times's presses. In due course a composing-room hand, routinely checking all ads for typographical errors, came to this one. His eyes widened in disbelief. Not until then did anyone at...
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