Milestones: Nov. 3, 1961

Married. Athina ("Tina") Livanos, 31, handsome, Greek-born shipping heiress previously married to Maritime Magnate Aristotle Onassis; and John George Vanderbilt Henry ("Sonny") Spencer-Churchill, 35, Marquess of Blandford and heir to the loth Duke of Marlborough; both for the second time; in Paris.

Married. Norman Percevel Rockwell, 67, the Edgar Guest of U.S. painting, a master of painstakingly detailed nostalgia whose Saturday Evening Post covers (314 in 45 years) have faithfully reflected America's own sentimentally simple image of itself; and Mary L. Punderson, 65, retired English teacher; he for the third time, she for the first; in Stockbridge, Mass.

Died. John Holmes, 70, longtime (1937-55) president of Swift & Co., an Irish immigrant who, on the strength of a rare combination of amiability and keen analytic intelligence, rose to become the first non-Swift to head the world's largest meat-packing firm; of a heart attack; in Tucson, Ariz.

Died. Dr. Milan Stoyadinovitch, 73, strongman Premier of Yugoslavia from 1935 to 1939, a brilliant economist turned politician who courted the Rome-Berlin Axis and strove vainly for dictatorship of his own nation until his exile in 1941; of a heart attack; in Buenos Aires.

Died. Sheridan Downey, 77, two-term (1939-50) Democratic Senator from California, a wealthy lawyer who contracted an uncontrollable social itch in Depression days and sought to alleviate it with humanitarian but haphazard plans for economic reform; after a long heart ailment; in San Francisco. The son of a Civil War colonel, Downey started out as a Republican in Wyoming, migrated to Sacramento and the EPIC (End Poverty in California) movement of Author-Crusader Upton Sinclair, then as a regular Democrat supported Dr. Francis Townsend's scheme for old-age pensions and the "$30 Every Thursday" campaign.

Died. Joseph M. Schenck, 82, ex-chairman of 20th Century-Fox and United Artists, Hollywood's patient, genial master decision maker who spanned cinema history from the silents to wide-screen extravaganzas; of a heart attack; in Beverly Hills. A shrewd and durable Russian immigrant with a talent for bargaining that propelled him from a drugstore in Manhattan's Chinatown to an estimated $100 million in movie earnings, Schenck possessed a way with people that won him the trust of all filmdom, enabled him to function as Hollywood's peacemaker (he settled the long-standing feud between Mary Pickford and Charlie Chaplin) and to launch a clutch of stars ranging from Norma Talmadge (his wife from 1917 to 1934) to Marilyn Monroe.