Magazine content is available exclusively for TIME subscribers.Advertising: They'd Rather Switch than Fight
If there is one brand of poison that an advertising man supposedly fears more than a wet martini, it is an account on the rocks. Actually, Madison Avenue has had to learn to live with both occupational hazards. During the past year clients switched no fewer than 290 accounts from one agency to another.
Just completing a wholesale reshuffle is General Foods, after Procter & Gamble and General Motors the nation's third biggest advertiser, with billings last year of $111 million. Within the month General Foods has fired one of its four agencies...
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