Magazine content is available exclusively for TIME subscribers.Radio: Overkill
In radio, ya gotta mind your gimmick. Last month WFBM, Indianapolis' "Fun in Radio" station, got bored with giving away cows and staging scavenger hunts. So it declared a 50 bounty on every mosquito brought in to the studios by listeners. The station figured that the promotion would cost only about $100.
Throughout the day for several weeks running, a WFBM executive in the guise of a Spanish-accented, used-mosquito dealer drummed up entries for the competition. Last week the results, and corpses, were in—in the office, to be exact, of WFBM Promotion Man Charley Rogers....
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