Television: Jan. 3, 1969

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Wednesday, January 1

COTTON BOWL FOOTBALL GAME (CBS, 1:45 p.m. to conclusion).* Texas v. Tennessee, from Dallas.

SUGAR BOWL FOOTBALL GAME (NBC, 1:45 p.m. to conclusion). Georgia v. Arkansas, from New Orleans.

CBS NEWS CORRESPONDENTS REPORT: PART 2 (CBS, 4:30-5:30 p.m.). Walter Cronkite moderates as Eric Sevareid, Roger Mudd, Mike Wallace, Dan Rather, Daniel Schorr and John Laurence report on the U.S. in 1968 and the prospects for 1969.

ROSE BOWL FOOTBALL GAME (NBC, 4:45 p.m. to conclusion). Ohio State v. U.S.C., from Pasadena.

ORANGE BOWL FOOTBALL GAME (NBC, 7:45 p.m. to conclusion). Penn State v. Kansas, from Miami.

Thursday, January 2

MARK TWAIN TONIGHT (CBS, 7:30-9 p.m.). Hal Holbrook's enchanting portrayal of the great author and humorist. Repeat.

Friday, January 3

PRUDENTIAL'S ON STAGE (NBC, 8:30-10 p.m.). "Male of the Species," narrated by Sir Laurence Olivier, is a three-episode comedy-drama that details a Scotswoman's (Anna Calder-Marshall) relationships with her hard-drinking father (Sean Connery), a charming Irish swain (Michael Caine), and a wily Welsh barrister (Paul Scofield).

Saturday, January 4

NATIONAL HOCKEY LEAGUE (CBS, 4-6:30 p.m.). Chicago at Montreal.

SHELL'S WONDERFUL WORLD OF GOLF (NBC, 5-6 p.m.). Billy Casper, Gene Littler and Ben Arda compete at the Manila Golf and Country Club in the Philippines.

THE HUNTLEY-BRINKLEY REPORT (NBC, 6:30-7 p.m.). The dynamic duo now makes the scene six nights a week.

Sunday, January 5

DISCOVERY, '69. (ABC, 11:30 a.m. to noon). "Backyard Odyssey," Part 1, investigates the wonderful world of insect and animal life found in any garden backyard; the "stars" of this show are a Monarch butterfly, a grasshopper and a praying mantis.

N.F.L PLAY-OFF BOWL (CBS, 1 p.m. to conclusion). Runners-up in the Eastern and Western Conferences meet in Miami's Orange Bowl Stadium.

N.B.A. BASKETBALL (ABC, 5 p.m. to conclusion). The Boston Celtics v. the Warriors at San Francisco.

THE KILLY STYLE (CBS, 5-5:30 p.m.). Gold Medalist Jean-Claude Killy takes viewers along as he skis some of the most difficult slopes in the world. First show in the series is a trip to New Zealand's North Island, where he skis down an active volcano. Premiere.

CBS NEWS SPECIAL (CBS, 5:30-7 p.m.). "Meet the New Senators"; introduction by Correspondent Roger Mudd.

MUTUAL OF OMAHA'S WILD KINGDOM (NBC, 6:30-7 p.m.). "Hippo!" shows a relocation project, now under way in South Africa's Kruger National Park, which is moving the hippopotamus population to an area safe from poachers.

WALT DISNEY'S WONDERFUL WORLD OF COLOR (NBC, 7:30-8:30 p.m.). Zoologist Henry Del Guidice and the crew of his schooner track a giant sea turtle across 1,500 miles of open sea to study its navigational ability in "Solomon, the Sea Turtle."

MY FRIEND TONY (NBC, 10-11 p.m.). James Whitmore is a scientific crime fighter, and John Woodruff and Enzo Cerusico are his legmen in the premiere of this new mystery comedy series.

Tuesday, January 7