Advertising: The Black Man In the Gray Flannel Suit

To a housewife, it's a soul cookbook,

To a brother, it's the natural look,

To a fighter, it's the main event,

To a smoker, it's a Kent.

Most white Americans will never hear that hip version of the popular Kent jingle, which is sung by a chorus of wailing voices against a background of driving rhythm and blues music. It is beamed only over black radio stations to black audiences. P. Lorillard, the manufacturer of Kent, is one of a growing number of U.S. companies that are making a special effort to woo Negro consumers, who spend an estimated $30 billion...