Corporations: Widening Father's Footsteps

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Recently, Hilton moved into the auto-rental field in California and Hawaii, but his plans for the future are far more ambitious. They include $50 million worth of expansion, mostly at U.S. airports and in Hawaii, where Hilton hotels now run an 80% occupancy rate. Hilton is also considering buying an airline that would operate charter flights from major U.S. and European cities to his resort hotels. He has even drawn up plans—only half in jest—for a Lunar Hilton beneath the moon's surface. Despite such celestial goals, Barron still prides himself on attention to earthly details. To save on food-preparation costs, for example, the company no longer uses individual eggs for salads and sandwiches. Instead, the hotels buy frozen hard-boiled eggs in foot-long rolls. Thawed, they are ready to slice and serve just as easily as the hen-fresh product.