Magazine content is available exclusively for TIME subscribers.Fads: Return of the Oldies
The immutable law that governs the world of toys is that there is no new fad like an old fad. Remember the YoYo? It is back now as the Glow Go, in a $1.50 version with a pair of small batteries that make it light up when it bobs. The Mickey Mouse watch? Staunch Mouseketeers have been willing to pay up to $200 for the campy $4.95 original. Now, Timex has brought out a new $12.95 Mickey Mouse watch and sold 100,000 in the first three weeks.
Or take Footsee, the newest craze with the playground set. The toy consists of...
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