Magazine content is available exclusively for TIME subscribers.The Nation: Bum Steer
The overall grand champion of this year's prestigious National Western Stock Show in Denver was a gleaming 1,200-lb. Aberdeen Angus steer named Big Mac. His name alone was enough to attract the owners of a group of McDonald's hamburger franchises around Denver. They paid $14,250 for the black steer, planning to use him to promote the McDonald's superburger also known as Big Mac.
It is now a local joke among Denver cattlemen that the steer should have been named after a rival chain's hamburger, the Whopper. It seems that Big Mac may actually be a white Charolais steer named Jeep. It...
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