Business: The Most Basic Form of Creativity

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I think the new camera can have an impact on the way people live. I hope it can become a natural part of people. It can make a person pause in his rush through life. It will help him to focus himself on some aspect of life, and in the process, enrich his life at that moment. This happens as you focus through the view finder. It's not merely the camera you are focusing; you are focusing yourself. That's an integration of your personality, right that second. Then when you touch the button, what's inside you comes out. It's the most basic form of creativity. Part of you is now permanent.

At its best, photography can be an extra sense, or a reservoir for the senses. Even when you don't press the trigger, the exercise of focusing through a camera can make you better remember thereafter a person or a moment. When we had flowers in this office recently to use as test objects, it was a great experience to take pictures of them. I learned to know each rose. I now know more about roses and leaves, and that enriched my life. Photography can teach people to look, to feel, to remember in a way that they didn't know they could.