AIRLINES: Making Hate Pay

Who is Fiona Macintosh and why is her employer saying all those terrible things about her? A barrage of ads in U.S. publications condemns her as the "world's most hated stewardess," though a glance at her face proves that she is an absolute lamb. Supposedly, however, Fiona is detested by the other airlines that compete against British Caledonian Airways, the most aggressive scheduled carrier to appear on the crowded North Atlantic run in years. Caledonian launched its new flights April 1, to the accompaniment of a slick ad campaign that bills the company to American passengers as "the airline other...