Magazine content is available exclusively for TIME subscribers.Music: Jingles into Singles
I was raised on country sunshine, I am happy with the simple things.
Millions of TV viewers would recognize this bouncy ballad, sung in the buttercup-bright tones of Nashville's Dottie West, as the music for the current Coca-Cola commercial. A month ago, with a few alterations in the lyric, it also was released as Dottie West's latest RCA recording. As such, it is a sign of a growing trend in the country music field to convert jingles into singles. Country music is not only becoming unabashedly commercial, as purists frequently complain; now commercials are...
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