The Nation: Coffee, Tea or Tails?

Continental Air Lines ran into heavy turbulence last week when it an nounced a new advertising slogan: "We really move our tail for you." Not surprisingly, Continental flight attendants detected sexist innuendoes, and at a Dallas presentation of the new campaign, handled by the advertising firm of Benton & Bowles, irate stewardesses walked out.

Some Continental executives protested that the campaign is merely a logical extension of the airline's "proud bird with the golden tail" slogan, which has been in use for nearly eight years. But other officials admitted that the new motto...