Magazine content is available exclusively for TIME subscribers.Religion: Moon Landing in Manhattan
How does a preacher with murky credentials draw a crowd in jaded New York City? Simple. You field a corps of 2,000 tireless, polite young buttonholers who spend weeks offering people free tickets. Invest $300,000 on publicity for the one-night stand—far more than Billy Graham has ever spent for an eight-day crusade. Along with the radio and TV spots and full-page newspaper ads, plaster posters of the smiling preacher on all conceivable wall space.
It all worked for the Rev. Sun Myung Moon, 54, South Korea's crypto-Messiah, who packed Madison Square Garden to overflowing...
Email, Password or Region is incorrect
A required form parameter was missing.
The System is currently down. Please try again in a few minutes.
Email Address is invalid
Password is blank
Most Popular »
- E.T. Turns 30: 10 Things You Didn't Know About Our Favorite Extraterrestrial
- How Cash Keeps Poor People Poor
- 15-Year-Old Creates Test for Pancreatic Cancer
- Nevada Ghosts: Rare Photos From an A-Bomb Test
- Obama Stumbles? Why the President's Right to Talk About Bain
- 10 Dangerous Products You Might Have in Your Home
- Could a Fertility Gene Discovery Lead to New Male Contraception?
- Euro Crisis: Why A Greek Exit Could Be Much Worse Than Expected
- Fourth Flesh-Eating-Bacteria Case Confirmed in Georgia, Possible Fifth
- Star Wars Turns 35: How TIME Covered the Film Phenomenon
- Researchers Probe the Potential Health Benefits of Palm Oil
- A Visit with Turkey's Controversial Religious Movement
- Feeding the Planet Without Destroying It
- Bubble on the Potomac
- Falcon's Liftoff: How a Private Firm Could Change Space Exploration
- The Fatal Flight of the Superjet 100: Why Did It Slam Into a Mountain?
- Learning That Works
- The Man Who Remade Motherhood
- Bibi's Choice
- Seoul: 10 Things to Do
More News from Our Partners
Top Stories on TIME.com
Quotes of the Day »
