Magazine content is available exclusively for TIME subscribers.Modern Living: Waterbeds: A Rising Tide
I got a vision then. I saw a wave of blue water like a breaker. On the wave in golden script was written: The World Wants Waterbeds.
—Michael Valentine Zamoro
Visionary Zamoro, who early recognized the vast potential of the water-filled vinyl mattress and was one of the first to begin merchandising waterbeds a year ago in California, has been proved a prophet in his own time. In the past several months, the waterbed has left the hippie's pad, where it first gained popularity, and successfully moved into the suburban bedroom. Promoter Zamoro, 53, has...
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