The Sexes: Really Socking It to Women

The two friends, both recently jilted, wanted some revenge on women. So Advertising Executive Loren Miles, 21, and Photographer Todd Gray, 22, produced a spectacularly successful ad last fall for a Los Angeles pants company named Cheeks—a picture of a woman shrieking while a man paddles her Cheeks. Says Miles: "We decided to develop a campaign men could really identify with. We really wanted to give it to women."

However befuddled by misogyny, Miles and Gray are not alone. Despite the rise of feminism—or perhaps because of it—images of women being physically abused are...