Modern Living: Let Them Eat Yogurt

"Wall Street is frozen-yogurt city now," says a beaming Richard Egan, executive vice president of Colombo yogurt. Indeed, any fair lunchtime brings out crowds of bankers and stockbrokers strolling about and licking 500 and 750 curl-topped frozen-yogurt cones. In midtown Manhattan, long queues snake around corners to the tiny frozen-yogurt parlors that seem to have sprung up everywhere. Washington too has dozens of stores selling the stuff as well as a cruising truck dispensing only frozen yogurt. "It's ice cream without guilt. It's magic," says the hopeful proprietor of Yogurt Yogurt, an Alexandria,...