Magazine content is available exclusively for TIME subscribers.Business: Rossi Rides the Big Ski Lift
It is king of the mountain, and tennis racquets are next
Skis, in a way, are like vodka. Apart from the very top and bottom of the line, many brands are similar in quality; yet a special mystique makes it In to buy and use a certain one. Nowadays, from Mt. Fuji to Mt. Blanc—with many mts. in Colorado and Vermont in between—the fashionable ski is "Rossi," fond nickname for the product of Skis Rossignol, a company with headquarters in the French alpine town of Voiron. Rossignol, counting its Dynastar subsidiary, sells more than...
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