Cosmetics: Kiss and Sell

I have heard of your paintings too, well enough; God hath given you one face, and you make yourselves another. —Hamlet, speaking to Ophelia

Only one other? Perhaps in Elizabethan times, when cosmetics were just becoming popular. But a 1978 American Ophelia can make herself a different face for each passing mood, each fantasized role, even each time of day. At the office, she can sport the fresh, "natural" look of the career woman, by using a dozen shades and tints, from eye liner to translucent lip gloss, all supposed to make her appear as if she were wearing no...