Americana: A Star Is Born

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"Who the hell is Rula Lenska?" The question was first asked on the air by Detroit TV News Anchorman Don Lark, then echoed in print by Washington Post Columnist Roger Rosenblatt. She is, as many TV watchers know, a glamorous redhead who appears regularly in commercials for Alberto VO5 hair spray. She tosses her long locks, identifies herself as R-u-ula Lenz-z-zka and speaks of herself as though she were a famous actress. But, as the newscaster asked, who is she?

Chicago Adman David Lewis knows the answer, and he is telling everyone who will listen: Rula Lenska is the 31-year-old daughter of a Polish émigré count and lives in London. She was featured as a rock singer in the British TV series Rock Follies and as a character in a never released film, Queen Kong. What fascinated Lewis, who had nothing to do with the hair spray commercials, was this obscure actress's hopeful pretense of being a famous star. As a lark, he founded the Rula Lenska Fan Club—and soon found that some 600 other people were ready to join the cult.

In London, "The Fair One," as she is known to her U.S. fans, confesses to be "stunned and astonished" by her unexpected fame but more preoccupied with the imminent birth of her first child. Lewis urged fans to "name the nipper." The winners: Octavia and Llewellyn.