Finding millions in the wild
The strapping old gentleman with the shock of white hair bounces his canoe off rocks in Wyoming's Powder River, then runs it aground. He gives a sharp kick to a cooler and stomps on his spanking new backpack. Eccentric behavior, it would appear, but Sheldon Coleman, 77, has an ironclad defense if forest rangers should arrive with a straitjacket: "Is there any reason why the chairman of the board can't test the products?"
This kind of attention to quality has helped make the Coleman Co. of Wichita, Kans., the...