Magazine content is available exclusively for TIME subscribers.Baileys Brew
Leprechauns' delight
"It's almost been too successful," says Ireland's Keith MacCarthy-Morrogh, 37, assistant managing director of Gilbeys, which makes a concoction known as Baileys Original Irish Cream Liqueur. First introduced to the worldwide liquor trade only six years ago, Baileys, a sweet blend of chocolate, cream and whisky, now outsells such established after-dinner favorites as Cointreau and Grand Marnier. Annual production of Baileys at Gilbeys' Dublin plant has grown from 25,000 cases in 1976 to 2 million.
In the U.S., Baileys' largest market, distributors suggested that 12,000 cases be cautiously introduced in 1979. Sales that year unexpectedly totaled 80,000 cases and by 1981...
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