Magazine content is available exclusively for TIME subscribers.Medicine: Fletcherizing
Eat somewhat less but eat it more Would you be hearty beyond fourscore. Eat not at all in worried mood Or suffer harm from best of food. Don't gobble your food but "Fletcherize"
Each morsel you eat, if you'd be wise. Don't cause your blood pressure e'er to rise By prizing your menu by its size.
This little lyric was the popular expression of a fad which made famous its founder, Horace Fletcher, some 20 years ago. John D. Rockefeller took it up and provided a prose version of its message: "Don't gobble your food....
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