Magazine content is available exclusively for TIME subscribers.Business & Finance: N. B. C--Shredded Wheat
To National Biscuit Co. there came last week Shredded Wheat Co.; to Uneeda Biscuit and other famed National Biscuit products was added Shredded Wheat. Holders of Shredded Wheat stock will be offered one share of National Biscuit for two shares of Shredded Wheat. Shredded Wheat had been for some time a rumor centre, one story being that the breakfast food company would be acquired by Gold Dust Corp.
It was 35 years ago that the idea of Shredded Wheat was first conceived. At that time (1893) one Henry D. Perky, a dyspeptic lawyer, was trying a lawsuit in a small Nebraska town....
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