The Press: In Canada

Unless Premier Richard Bedford Bennett backs down at the last moment, as few U.S. publishers think but all hope he will, on Sept. 1 Canada's new tariff schedule on U.S. periodicals will go into effect (TIME,June 15, et seq.). The duty on magazines with more than 20% advertising would be 2¢ a copy; on magazines with 30% advertising, 5¢ a copy. Unsold copies are included. Exempt would be educational, scientific, religious journals if they contain less than 20% advertising. Last week two periodicals took steps. They were Bernarr Macfadden's Love Story and Western Story. They made arrangements to have their Canadian editions printed in Toronto, thus avoiding the tariff. No big U.S. publications were expected to follow suit. If & when the tariff is levied, TIME will cost Canadians 20%. On the cover will be printed "Reason: tariff."