GREAT BRITAIN: King & Primes

YOUR KING AND COUNTRY NEED YOU! — was the most successful British recruiting slogan of the War. It was trotted out again last week. With brass-band parades, nation-wide publicity the War Ministry launched a grimly determined campaign to enlist 10,000 recruits.

With 2,000,000 Britons officially "unemployed" the objective looked easy, is actually almost insurmountable. Reason: an unemployed man loafing on the "dole" is paid more than a hard-drilling British soldier.

So desperate is the War Ministry that parents, wives, sweethearts of likely young men are being conducted on special tours through barracks. To these ladies "the advantages of a soldier's life" are explained. They are told that son, husband or fiance will have an equal vote with the rest of his barrack comrades as to what they shall eat. A vote against prunes, for example, will banish that fruit from Tommy Atkins' table.