ADVERTISING: Twins
Two million dollars worth of ads during the past two years plugged a five-word question: WHICH TWIN HAS THE TONI? One twin, of course, had a $2 Toni wave at home while the other had an "expensive" professional job.
Last week, the Federal Trade Commission announced that the hair of both twins had been styled and set by a professional hairdresser, after one had given herself a home wave. Chicago's Toni Co., maker of home permanent wave kits, will restyle its advertising to say so.
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