New Ideas

GOODS & SERVICES

Fresh Orange Juice. Refrigerated fresh Florida orange juice went on sale in waxed-paper cartons as a new competitor of frozen orange juice. A new process developed by Golden Gift, Inc., De Land, Fla., bombards the fresh juice with ultraviolet rays to halt bacteria and enzyme growth without adding preservatives, keeps orange juice fresh, with vitamin C content unchanged, up to two weeks in household refrigerators. Price: 35¢ a quart.

Murphy Workshop. A fold-up workshop for do-it-yourselfers has been put on sale by Dor-Bak Corp., Chicago. Measuring only 18 by 40 by 7 in. when closed, the workshop includes a workbench that supports 300 Ibs., heavy-duty electrical outlets, a peg board for hanging up tools. Price: $39.50.

Antifreeze Gas. To prevent automobile fuel lines, pumps, etc.from freezing with the water that condenses inside the gas tank, Standard Oil Co. (Indiana) is putting a new additive into its premium White Crown gas. The additive forms a solution with the water to keep it from freezing (down to 20° below zero) in the fuel lines.

Power-Caddy. For bringing golfers up to the 19th Hole still feeling fresh, Power Cadd, Inc., Littleton, Colo, has put on sale a power-driven cart that carries golf bags (one-or two-bag models), operates on two 12-volt batteries. A switch regulates the Power-Caddy's speed; a swivel wheel gives finger-tip steering. Price: around $250.