Business & Finance: Pancho Villa's Boy
(2 of 2)
Martin did it with shrewd salesmanship, e.g., he played on the fact that Chrysler's executives resented being kidded by General Motors officials over the GM-made Delco-Remy ignitions used 'in Chrysler cars. Martin landed Chrysler's business, which now makes up 40% of Auto-Lite's total. He demanded the best engineering, now sells supplies to eleven out of the 19 makes of U.S. cars.
Martin, who knows that one way to win friends is to praise them, spends millions advertising other people's products. For the second year in a row, he is devoting the commercials on his topflight TV whodunit, Suspense, to show off the cars put out by Auto-Lite's customers. In April, after he has shown ten cars on TV, Martin will spend about half a million dollars on his own "Parade of Stars" auto show at Manhattan's Waldorf Astoria. Says Royce Martin: "When we help the customer, we help ourselves."
†Biggest: Willys Motors with 14,000. *Villa was finally killed in ambush in 1923. †This week the company declared 5% stock dividend plus its regular 75¢ payment.
- « PREV PAGE
- 1
- 2
Most Popular »
- The '00s: Goodbye (at Last) to the Decade From Hell
- The Growing Backlash Against Overparenting
- Obama's 'Mistakes': Way Too Early to Judge
- The Gospel of Glee: Is It Anti-Christian?
- In His Cave, a Palestinian Farmer Makes a Stand
- When Thanksgiving Comes to Afghanistan
- Couple Crashes Obama's State Dinner
- One Year After the Mumbai Massacre, a Trial Plods On
- Ahmadinejad in Brazil: Why Lula Defies the U.S.
- California Judge Challenging Obama on Gay Rights
- The Growing Backlash Against Overparenting
- The '00s: Goodbye (at Last) to the Decade From Hell
- The Gospel of Glee: Is It Anti-Christian?
- When Thanksgiving Comes to Afghanistan
- Zhu Zhu Mania: Hamster Toys Are Ruling Christmas
- Obama's 'Mistakes': Way Too Early to Judge
- In His Cave, a Palestinian Farmer Makes a Stand
- Five Things the U.S. Can Learn from China
- One Year After the Mumbai Massacre, a Trial Plods On
- Ahmadinejad in Brazil: Why Lula Defies the U.S.







RSS