ADVERTISING: The Carrot Look

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Dress Designer Elizabeth Hawes once Held that feminine fashion is spinach and said to hell with it. Gimbels' Manhattan department store holds that the crop has since changed. Until recently, it said in its ads, fashion was an onion; now it is a carrot. "Women have variously looked like hour-glasses, test-tubes, snakes, string-beans, pincushions, fiddles, pyramids and in one supreme burst of misguided effort, men. But lately things have been pretty undrastic. Until now, that is. Now the fashion silhouette has been stood on its head. The little-top-and-full skirt (or onion look) is not so new as the full-top-and-little skirt (or carrot look).

"You get the new carrot look," said Gimbels, by wearing big collars, rounded jackets, yoked shawls, standaway necklines and stoles. You get the carrot look by wearing slim, clinging skirts. If you will insist on full skirts, for reasons aesthetical or anatomical, you shoo the fullness to the rear and never wear more than one petticoat. It's [also] possible to look utterly 1953 by standing on your head."