Magazine content is available exclusively for TIME subscribers.Television: Offstage Voice
The most pervasive voice in radio or television belongs neither to Bing Crosby nor Perry Como, but to a pretty, twinkly, auburn-haired girl named Gloria Wood. Blessed with a four-octave range and a gift for mimicry, Gloria can sing high or low, squeaky or sweet, on demand and to order. And the demand for such special talents is tremendous. In just the past three years, Gloria has recorded for more than 2,000 singing commercials. All day, every day, she warbles as the Schlitz Beer girl ("You'll be the kiss of the hops in every glass"), as the Scottissue girl, the Santa...
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