Magazine content is available exclusively for TIME subscribers.The Musical Businessman: GODDARD LIEBERSON
MUSICIANS make the best businessmen. I'd much rather be represented in a business deal by Stravinsky than any lawyer you could name." So says Goddard Lieberson, 47, the handsome, debonair president of Columbia Records. Lieberson ought to know. He is a musician (piano), composer (more than 100 pieces), novelist (Three for Bedroom C) and top-notch businessman. He has made Columbia the biggest seller of long-playing record albums (which now account for more than 70% of all records sold) and doubled its sales (now more than $50 million) since he took over as president....
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