Magazine content is available exclusively for TIME subscribers.CORPORATIONS: The Brain Builders
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"At last I came under a huge archway and beheld the Grand Lunar exalted on his throne in a blaze of incandescent blue . . . The quintessential brain looked very much like an opaque, featureless bladder with dim, undulating ghosts of convolutions writhing visibly within . . . Tiers of attendants were busy spraying that great brain with a cooling spray, and patting and sustaining it . . ."
—H. G. Wells, The First Men in the Moon
Last week, in a pastel blue and grey room on the fifth floor...
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