Western Europe: New Elan in an Old Clan

(See Cover ) For seven generations, one European family has dominated an incredible part of all that money can buy. Its escutcheon—a profusion of noble coronets, intrepid lions and soaring eagles—is carved in stone amidst the proudest vineyards of Bordeaux. On the Continent's most prized race horses, its blue and yellow colors proclaim a devotion to the sport of kings that has produced profit as well as pleasure. From its London and Paris banks, the family's millions have been sent forth to back more than 100 business enterprises on six continents....