GREAT BRITAIN: Fit for Kings

(2 of 2)

Noble in Purpose. The clash of tastes is sometimes painful on both sides. A Madison Avenue adman, opening the door to one of the Row's austerer shrines, took one look and fled—"I thought maybe I had to be elected." One cutter, gingerly removing a Brooks Brothers jacket from a customer, murmured reproachfully: "Not, I think, one of ours, sir." But despite the awesome atmosphere and the great trousers schism, Americans keep coming to Savile Row for tailoring that is as smooth, in one cutter's words, as "a millpond in a heat wave." For it is hard to resist tailors whose purpose, avows Gerald Abrahams, chairman of the British Men's Wear Guild, is to "make you look stronger and slimmer and younger and richer."

Quotes of the Day »

Get & Share
PETER H. SCHULTZ, professor of geological sciences at Brown University and co-investigator of the mission that said it found water on the moon Friday
For use in rail of Articles page or Section Fronts pages. Duplicate and change name as necesssary to distinguish.

Time.com on Digg

POWERED BY digg

Quotes of the Day »

Get & Share
PETER H. SCHULTZ, professor of geological sciences at Brown University and co-investigator of the mission that said it found water on the moon Friday

Stay Connected with TIME.com