Show Business: Fee-Vee

If pay television ever takes hold, the letters ABC, NBC and CBS may seem about as dated as OWI, CCC and SPQR.

Last week the nation's first full-scale experiment in pay TV got under way over station WHCT in Hartford, Conn. Fee-vee is potentially television at its best. In theory, the viewer pays a nominal sum for first-run movies, live Broadway plays, sports events, opera, ballet—all uninterrupted by commercials.

Because of an eleventh-hour scramble, last week's opening splash in Hartford went somewhat kerplunk. First program was the movie version of Sunrise at Campobello (viewing...