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Cinema: The Way-Out West

Viva Las Vegas has the wholesome, mindless spontaneity it takes to create a successful Elvis Presley movie. This one gambles on hips, not chips. Chorus girls scamper through such neon fleshpots as the Stardust, Flamingo, Tropicana and Sahara, and Elvis himself, as wrinkleproof an example of modern packaging as anyone has yet produced, sings, dances, swims, water-skis, flies a helicopter and finally enters his baby-blue racing car in a big, exciting race referred to as the Las Vegas Grand Free.

First, though, he meets Ann-Margret, who wriggles by the garage to coo: "I'd...

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MILORD KESHISHIAN, an attorney with Milord & Associates, a patent, trademark and copyright firm in Los Angeles, commenting on an attempt by Yenchin Chang, an Alhambra, Calif., resident, to patent the word Linsanity
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