Television: Jan. 3, 1964

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Wednesday, January 1

TOURNAMENT OF ROSES PARADE AND PAGEANT (NBC and CBS, 11:30 a.m.-1:45 p.m.).* Color.

THE SUGAR BOWL FOOTBALL GAME (NBC, 1:45-4:45 p.m.). Mississippi v. Alabama, broadcast from New Orleans. Color.

THE ORANGE BOWL FOOTBALL GAME (ABC, 1:30 p.m. to conclusion). Auburn v. Nebraska, broadcast from Miami.

THE COTTON BOWL PARADE AND FOOTBALL GAME (CBS, 1:45 p.m.-conclusion). Texas University v. Navy, broadcast from Dallas.

THE ROSE BOWL FOOTBALL GAME (NBC, 4:45-7:30 p.m.). Illinois v. Washington, broadcast from Pasadena, Calif.

Thursday, January 2

VICTOR BORGE AT CARNEGIE HALL (ABC, 9-10 p.m.). Accompanying the pianistic capers of Victor Borge are Tenor Sergio Franchi and Pianist Leonid Hambro.

KRAFT SUSPENSE THEATER (NBC, 10-11 p.m.). Murder involving a rich business manipulator and his girl friend. Aldo Ray and Tina Louise guest-star. Color.

Friday, January 3

THE JACK PAAR PROGRAM (NBC, 10-11 p.m.). Paar presents films of Britain's top rock 'n' rollers, the Beatles. Color.

Saturday, January 4

THE JACKIE GLEASON SHOW: THE AMERICAN SCENE MAGAZINE (CBS, 7:30-8:30 p.m.). Anniversary program presenting highlights of The Fat One's 35 years in show business. Otto Preminger and Art Carney are cohosts.

HOLLYWOOD PALACE (ABC, 9:30-10:30 p.m.). Bing Crosby is the host in the premiere of a new variety show. Tonight's performers include Diahann Carroll, Mickey Rooney, Bob Newhart and Nancy Ames.

Sunday, January 5

ALUMNI FUN (CBS, 5-5:30 p.m.). Premiere of a new quiz show in which college and university alumni compete for financial grants for their schools. Tonight's contestants include Janet Leigh, David Susskind and Darren McGavin.

THE TWENTIETH CENTURY (CBS, 6-6:30 p.m.). First of a two-part report on the five attempts to assassinate Hitler.

THE ED SULLIVAN SHOW (CBS, 8-9 p.m.). First public presentation in the U.S. of Soeur Sourire, "The Singing Nun," taped at her convent at Fichermont, Belgium.

Monday, January 6

HOLLYWOOD AND THE STARS (NBC, 9:30-10 p.m.). Tonight: movieland's "monsters."

CBS NEWS EXTRA (CBS, 10-11 p.m.). Highlights of Pope Paul VI's three-day visit to the Holy Land.

THEATER

On Broadway NOBODY LOVES AN ALBATROSS, by Ronald Alexander, is a cynical, funny, abrasive comedy about the frauds who cultivate the TV wasteland for the cash crop. As the biggest phony of them all, Robert Preston is full of roguish charm, and as magnetic as sin.

THE BALLAD OF THE SAD CAFÉ. Brawny Colleen Dewhurst is matched with Michael Dunn, a prancing, saturnine dwarf, in Edward Albee's enigmatic adaptation of Carson McCuller's novella. The play lacks stage life of its own.

BAREFOOT IN THE PARK, by Neil Simon. Audiences may shiver at the sight of a balky radiator and a snow-drifted skylight in the apartment shared by Newlyweds Elizabeth Ashley and Robert Redford, but they are certain to shake with laughter as the couple copes kookily with a week's wedlock.