Magazine content is available exclusively for TIME subscribers.People: Sep. 21, 1970
Dolly did it. Last Wednesday, with its 2,718th performance, Hello, Dolly! passed My Fair Lady's record as the longest-running musical on Broadway. Way back on Jan. 6, 1964, Carol Channing opened the show. After nine months, Ginger Rogers took over; then came Martha Raye, Betty Grable, Pearl Bailey (and an all-black cast), Phyllis Diller, and now Ethel Merman, who has extended her contract to Dec. 26, 1970. Considering Dolly's longevity, the question arises, who's next? Producer David Merrick has it figured out. "Liberace. And we can call it Hello, Bruce!" He was not...
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