Magazine content is available exclusively for TIME subscribers.Nation: Cave Art
One cigarette commercial tells women: "You've come a long way, baby, to get where you've got to today." In another, an epicene prig snitches back his cigarettes from a girl and abandons her on a ski lift. Now some sympathizers with women's liberation have struck back with a poster combining the two motifs in what might be called guerrilla graphics. "Ads," as Marshall McLuhan says, "are the cave art of the 20th century."
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