Magazine content is available exclusively for TIME subscribers.RELIGION 1974: Moon in Manhattan
Moon in Manhattan
How does a preacher with murky credentials draw a crowd in jaded New York City? Simple. You field a corps of 2,000 tireless, polite young buttonholers who spend weeks offering people free tickets. Invest $300,000 on publicity for the one-night stand—far more than Billy Graham has ever spent for an eight-day crusade.
It all worked for the Rev. Sun Myung Moon, 54, South Korea's crypto-Messiah, who packed Madison Square Garden to overflowing last week. The happening, complete with numbers by the Korean Folk Ballet, kicked off an eight-city tour that climaxes his drive to build a base in the U.S....
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