Magazine content is available exclusively for TIME subscribers.Sport: The Bear's Superstudents: Trials and Triumphs
NAMATH: "Never Beaten" Joe Willie Namath was the starting quarterback for Alabama from 1962 through 1964. In January of 1965 he became the first big bonus baby of the pro football bidding wars when he signed with the New York Jets of the A.F.L. His $420,000 salary and his love of the bright lights brought him fame as Broadway Joe, worker of the miracle victory over the Baltimore Colts in the 1969 Super Bowl. Namath reminisces about Bryant:
I was a late signee. The team was already practicing, and he was up in the tower. He calls me up and...
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