Video: Get High on Yourself

That's the message of an unusual NBC pitch to youth

You can be somebody with a plan of your own, You can say no and you won't be alone, You can make yourself get higher than you have ever known, By making up your own mind, Doing things your own way, Setting up your own style, By being yourself.

By the end of next week, television viewers may know those words by heart. Set to an up tempo, the jingle will air nearly every hour during prime time on NBC for eight days. The oldest network is...