Magazine content is available exclusively for TIME subscribers.Sear's Sizzling New Vitality
COVER STORY
Sears' Sizzling New Vitality
Once frumpy but now fashionable, the largest retailer turns style into big profits
Forget Sears, Roebuck. Nowadays Sears, Tiegs might be more appropriate. In 12 million American homes, the first image Sears customers are seeing as they flip through the new fall-winter catalog is the cover picture of Model Cheryl Tiegs, wearing a cardigan sweater and an autumn plaid skirt, her smiling face and long blond tresses beckoning potential buyers into the magic world of America's largest retailer. Sears has taken a fancy to Tiegs, embracing her in its catalog and TV...
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